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FTC Sues Kevin Trudeau over Book, 21/11/2007
FTC Sues Kevin Trudeau over Book

FTC Sues Kevin Trudeau over Book

The FTC has filed suit against Kevin Trudeau for violating a court order by misrepresenting the contents of his book, The Weight Loss Cure ‘They’ Don’t Want You to Know About. In several infomercials, Trudeau claims that the plan outlined in the book is easy to do, can be done at home, and ultimately allows readers to eat whatever they want. However, the book actually describes a complex plan that requires severe dieting, daily injections of a prescription drug that consumers cannot easily get, and lifelong dietary restrictions. In a 2004 order settling FTC charges that he had falsely claimed that his calcium product could cure cancer and other serious diseases, Trudeau was banned from using infomercials to sell any product, service, or program except for books and and other publications. Although he remained free to publish his opinions, the order specified that he must not misrepresent what is in the publications. In November 2007, a federal court judge ruled that Trudeau had violated that narrow exemption. and was in contempt of court.

KEVIN TRUDEAU,

Plaintiff, the Federal Trade Commission (“FTC” or “Commission”) moves for an Order for Defendant Kevin Trudeau (“Trudeau” or “Defendant”) to show cause why he should not be held in contempt for violating the Court’s September 2004 Stipulated Permanent Injunction (“Permanent Injunction” or “Order” attached at Exhibit 1). The Permanent Injunction bans Trudeau, whom this Court previously held in contempt, from making infomercials save for a narrow exception that permits his involvement in infomercials about books if the infomercials do not misrepresent the contents of such books. Trudeau has flouted this exception by blatantly misrepresenting the contents of his book, The Weight Loss Cure ‘They’ Don’t Want You to Know About (“Weight Loss Cure”) in widely distributed infomercials.1

3As discussed below, in 2003, the Commission sought contempt sanctions against Trudeau for violating the 1998 Permanent Injunction by making unsubstantiated health claims about Coral Calcium and Biotape. See Ex. 6, 2003 FTC Contempt Memo at 6-19. Concurrent with its contempt motion, the Commission also filed a false advertising complaint against Trudeau and other Defendants regarding their deceptive Coral Calcium claims. See Ex. 7, FTC v. Kevin Trudeau, Shop America (USA), LLC et al., 03 C 3904 (N. D. Ill.) (“2003 Compl.”) at 16-21. During the course of these proceedings, the Court issued a preliminary injunction. Ex. 8. Trudeau’s violation of the preliminary injunction caused the second contempt proceeding. See Ex. 9, Contempt Order (June 29, 2004).

In 1998, the Commission filed a complaint against Trudeau alleging that he made false or misleading claims in separate infomercials touting six products. Ex. 4, Complaint, FTC v. Kevin Trudeau, 98 C 0168 (N.D. Ill.). Trudeau claimed that the products sold in his infomercials caused dramatic results including significant weight loss; reversal of hair loss; and achievement of a photographic memory. Id. at 8-18; 21-61. He also claimed that certain products could cure addictions to heroin, alcohol, cigarettes, and food,4 as well as cure diseases like depression and arthritis. Id. at 8-10, 14, 21-27, 40-46. As a result of the Commission action, Trudeau entered into a stipulated Permanent Injunction that prohibited him from making any unsubstantiated representation about the benefits, performance, or efficacy of any product.5 Trudeau touted “Dr. Callahan’s Addiction Breaking System” which he claimed could “eliminate” addictive urges in 60 seconds and would work on “any type of addictive behavior, whether it be alcohol, drugs, cigarettes, food . . . .” Ex. 7, 2003 Complaint, 14. Trudeau resurrects his addiction curing claims in The Weight Loss Cure where he describes the Callahan technique at length and urges readers to use the technique “EVERY TIME” they have a strong urge to eat something. Ex. 12, Weight Loss Cure book (excerpts), at 168-175. See Ex. 5, Stip. Order For Perm. Inj. (N.D. Ill Jan. 14, 1998) (“1998 Permanent Injunction”).

KEVIN TRUDEAU: Now, this weight loss cure protocol . . . . here’s what’s different about it –

KEVIN TRUDEAU: It’s very easy to do, and here’s what’s different. When you do the weight loss protocol -- and I did it, I went to Germany to research it at a clinic. . . . Now, you don’t have to go to a clinic to do it. You can do it at home. But I wanted to see firsthand.

KEVIN TRUDEAU: . . . . I’ve struggled with weight my whole life. Everybody who’s seen me on TV knows. I’ve gone up and down close to 300 pounds at one point, down to 190 pounds right now. It was the easiest, fast, most effective thing I’ve ever done.

KEVIN TRUDEAU: The doctor -- medical doctor put her on the protocol -- again, it’s easy to do, you can do it at home . . . .

KEVIN TRUDEAU: When you do the weight loss cure protocol, its easy to do. You can do it at home.

KEVIN TRUDEAU: This is called the Weight Loss Cure They Don’t Want You To Know About. It’s been suppressed for 45, almost 50 years. I did it myself. I can attest, it was the easiest, simplest, most effective thing I’ve ever done.

KEVIN TRUDEAU: . . . – ccording to the doctors, 85 percent of the people that have gone through the protocol, a year later don’t gain the weight back. Even though they’re eating everything they want, any time they want and they’re not on a diet.

KEVIN TRUDEAU: . . . You’re losing weight without deprivation, no exercise. And when you’re done with the protocol, eat whatever you want and you don’t gain the weight back.

KEVIN TRUDEAU: When I finished this protocol, Don, my appetite is now normal, which is here. When I eat a little food, I get full. It’s normal. I’m eating anything I want. I had ice cream last night, a big hot fudge sundae, but guess what? I couldn’t eat it all.

KEVIN TRUDEAU: There’s no -- there’s no deprivation, okay? I went to my mother’s house, we had big pasta. So, what can you eat? How about pizza, pasta, fettuccine alfredo. Real stuff, not diet crap. I’m talking real food.

KEVIN TRUDEAU: . . . Here’s the best part, I’ve been off the program now –

KEVIN TRUDEAU: – guess what I can eat. Anything.

KEVIN TRUDEAU: Oh, let’s see, I had mashed potatoes and gravy, the mashed potatoes were real mashed potatoes loaded with cream and butter, gravy loaded with fat. I had a big prime rib marbled with fat. For dessert, I had a big hot fudge sundae with real ice cream and real hot fudge and real nuts and real whipped cream. I don’t like cherries, so there was no cherry on it. The next day I had a big –


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Kevin Trudeau's Sordid Regulatory History, 8/1/2017
Kevin Trudeau's Sordid Regulatory History

Kevin Trudeau's Sordid Regulatory History

Kevin Trudeau has been in trouble for misleading advertising many times. In 1998, he settled FTC charges that six infomercials in which he appeared were misleading. He agreed to pay $500,000 in consumer redress and establish a $500,000 escrow account or bond to assure future compliance with the law. However, he continued to produce and participate in misleading infomercials and portrayed himself as a victim of government harassment.

FTC news release: "Kevin Trudeau Banned from Infomercials" (9/7/04)

FTC news release: Marketer Kevin Trudeau violated prior court order: Charges him with misrepresenting contents of book" (9/14/07)

CPB news release: "Cancer ‘cures’ are empty promises in Kevin Trudeau’s ‘Natural Cures’ book" (8/5/05)

TV pitchman Kevin Trudeau found guilty of contempt, ordered held. Chicago Tribune, Nov 12, 2013

TV pitchman Kevin Trudeau sentenced to 10 years in prison. Chicago Tribune, March 17, 2014

Kevin Trudeau Banned from Infomercials for Five Years, 10/10/2008
Kevin Trudeau Banned from Infomercials for Five Years

Kevin Trudeau Banned from Infomercials for Five Years

A federal judge has banned Kevin Trudeau from infomercials in which he has an interest for three years and ordered him to pay more than $5 million in profits from his book, "The Weight Loss Cure 'They' Don't Want You to Know About." The ruling (shown below) confirms an earlier contempt finding against Trudeau—the second time he has been found in contempt of court in the past four years. In several infomercials, Trudeau claimed that the plan outlined in the book is easy to do, can be done at home, and ultimately allows readers to eat whatever they want. However, the book actually describes a complex plan that requires severe dieting, daily injections of a prescription drug that consumers cannot easily get, and lifelong dietary restrictions. In a 2004 order settling FTC charges that he had falsely claimed that his calcium product could cure cancer and other serious diseases, Trudeau was banned from using infomercials to sell any product, service, or program except for books and and other publications. Although he remained free to publish his opinions, the order specified that he must not misrepresent what is in the publications. In November 2007, the judge ruled that Trudeau had violated that narrow exemption and was in contempt of court. Trudeau is appealing the 2007 and 2008 rulings.

KEVIN TRUDEAU,

On November 16, 2007, this court found defendant Kevin Trudeau in contempt of its September 2004 Injunction (the “2004 Injunction”) because Trudeau had misrepresented the contents of his book, The Weight Loss Cure “They” Don’t Want You to Know About (the “Weight Loss Book”) in several infomercials he originally produced in December 2006 (the “Infomercial”). 1 See Federal Trade Commission v. Trudeau, 2007 WL 5366159 (N.D. Ill. 2007) (“Trudeau I”). The court will not repeat the facts or its reasoning, which are fully contained in Trudeau I, except as necessary to explain the instant holding confirming its finding of contempt and imposing an appropriate remedy (on which this court had reserved ruling in Trudeau I).

For the foregoing reasons, the court denies Trudeau’s motion to reconsider its finding in Trudeau I that defendant Kevin Trudeau is in contempt of the court’s 2004 Injunction, and enjoins him, or any person or entity acting in concert with him, from participating in the production or publication of any infomercial for any product, including books, in which Mr. Trudeau or any related entity has an interest, for a period of three years from the date of this order. In addition, the court enters judgment in favor of the FTC and against defendant Kevin Trudeau in the sum of $5,173,000, representing a conservative estimate of the royalties Trudeau realized from the sale of the Weight Loss Book through the offending infomercials.

Indictment of Kevin Trudeau for Credit Card Fraud (1990), 26/8/2005
Indictment of Kevin Trudeau for Credit Card Fraud (1990)

KEVIN TRUDEAU

KEVIN TRUDEAU

defendant herein, pursuant to a common and continuing scheme and plan, knowingly and with intent to defraud, did use unauthorized access devices to obtain things of value aggregating more than $1,000 during a one-year period, in that KEVIN TRUDEAU fraudulently used the following credit cards:

KEVIN TRUDEAU

$1,000 during a one-year period, in that KEVIN TRUDEAU fraudulently used the following credit cards:

Indictment of Kevin Trudeau for Credit Card Fraud (1990), 26/8/2005
Indictment of Kevin Trudeau for Credit Card Fraud (1990)

KEVIN TRUDEAU

KEVIN TRUDEAU

defendant herein, pursuant to a common and continuing scheme and plan, knowingly and with intent to defraud, did use unauthorized access devices to obtain things of value aggregating more than $1,000 during a one-year period, in that KEVIN TRUDEAU fraudulently used the following credit cards:

KEVIN TRUDEAU

$1,000 during a one-year period, in that KEVIN TRUDEAU fraudulently used the following credit cards:

Kevin Trudeau Found In Contempt of Court Again, 10/10/2008
Kevin Trudeau Found In Contempt of Court Again

Kevin Trudeau Found In Contempt of Court Again

A federal judge has ruled that Kevin Trudeau violated the injunction against false advertising issued in 2004. The ruling (shown below) came in response to an FTC suit that accused Trudeau of misrepresenting the contents of his book, The Weight Loss Cure ‘They’ Don’t Want You to Know About. In several infomercials, Trudeau claimed that the plan outlined in the book is easy to do, can be done at home, and ultimately allows readers to eat whatever they want. However, the book actually describes a complex plan that requires severe dieting, daily injections of a prescription drug that consumers cannot easily get, and lifelong dietary restrictions. In a 2004 order settling FTC charges that he had falsely claimed that his calcium product could cure cancer and other serious diseases, Trudeau was banned from using infomercials to sell any product, service, or program except for books and and other publications. Although he remained free to publish his opinions, the order specified that he must not misrepresent what is in the publications. The judge, while noting that Trudeau is "one heck of a salesman," concluded that he had misrepresented the content of his weight-loss book.

KEVIN TRUDEAU,

Kevin Trudeau is one heck of a salesman. He is also a prolific author, self-described consumer advocate and “exposer of corporate and government corruption.”1 He is also an exfelon2 and, as discussed below, a contemnor of this court’s orders. His favorite marketing tool is the “infomercial,” a lengthy television advertisement that takes the form of a mock interview. Through this medium Mr. Trudeau has sold various products that he claimed could: cure numerous diseases, such as multiple sclerosis, cancer, substance abuse addictions, and arthritis (among many others); reverse hair loss; improve memory; and (apropos to the matter before the court) cause dramatic and permanent weight loss.

Kevin Trudeau Banned from Infomercials for Three Years, 10/10/2008
Kevin Trudeau Banned from Infomercials for Three Years

Kevin Trudeau Banned from Infomercials for Three Years

A federal judge has banned Kevin Trudeau from infomercials in which he has an interest for three years and ordered him to pay more than $5 million in profits from his book, "The Weight Loss Cure 'They' Don't Want You to Know About." The ruling confirms an earlier contempt finding against Trudeau – the second time he has been found in contempt of court in the past four years.

Federal Trade Commission, Plaintiff v. Kevin Trudeau, Shop America (USA) LLC, Shop America Marketing Group, LLC, Trustar Global Media, Limited, Robert Barefoot, Deonna Enterprises, Inc., and Karbo Enterprises, Inc., Defendants, and K.T. Corporation, Limited, and Trucom, LLC, Relief Defendants., United States District Court, Northern District of Illinois, Eastern Division, and, Federal Trade Commission, Plaintiff v. Kevin Trudeau, Defendant., United States District Court, Northern District of Illinois, Eastern Division Civil Action Nos. 03 C3904 and 98-C-0168 File No. 032 3064

FTC: Marketer Kevin Trudeau Violated Prior Court Order, 21/11/2007
FTC: Marketer Kevin Trudeau Violated Prior Court Order

FTC: Marketer Kevin Trudeau

The Federal Trade Commission has charged Kevin Trudeau with violating a court order by allegedly misrepresenting the contents of his book, “The Weight Loss Cure ‘They’ Don’t Want You to Know About,” in several infomercials. During the ads, Trudeau claims that the weight loss plan outlined in the book is easy to do, can be done at home, and ultimately allows readers to eat whatever they want. However, when consumers purchase the book, they find it describes a complex, grueling plan that requires severe dieting, daily injections of a prescription drug that consumers cannot easily get, and lifelong dietary restrictions. In a 2004 order settling FTC charges that he had falsely claimed that his calcium product could cure cancer and other serious diseases, and that a purported analgesic called Biotape could permanently cure or relieve severe pain, Trudeau was banned from using infomercials to sell any product, service, or program. The ban contained a narrow exemption for infomercials for books and other publications, but specifically required that Trudeau not misrepresent the content of the books. The FTC is now charging that he violated that narrow exemption.

Kevin Trudeau is a well-known marketer who has appeared in or produced more than 100 infomercials. To sell his newest book, which outlines a weight-loss plan, he appeared in three infomercials, which were widely disseminated. During the ads, Trudeau describes the weight-loss plan that the book is about, stating that:

Federal Trade Commission, Plaintiff v. Kevin Trudeau, et. al., File No. 032 3064, Civil Action Nos. 03 C3904 and 98-C-0168, Sept 14, 2007

Kevin Trudeau Banned from Infomercials , 10/10/2005
Kevin Trudeau Banned from Infomercials

Kevin Trudeau Banned from Infomercials

A Federal Trade Commission settlement with Kevin Trudeau — a prolific marketer who has either appeared in or produced hundreds of infomercials — broadly bans him from appearing in, producing, or disseminating future infomercials that advertise any type of product, service, or program to the public, except for truthful infomercials for informational publications. In addition, Trudeau cannot make disease or health benefits claims for any type of product, service, or program in any advertising, including print, radio, Internet, television, and direct mail solicitations, regardless of the format and duration. Trudeau agreed to these prohibitions and to pay the FTC $2 million to settle charges that he falsely claimed that a coral calcium product can cure cancer and other serious diseases and that a purported analgesic called Biotape can permanently cure or relieve severe pain.

Federal Trade Commission, Plaintiff, vs. Kevin Trudeau, Shop America (USA), Shop America Marketing Group, TruStar Global Media, Robert Barefoot, Deonna Enterprises, Karbo Enterprises, Defendants, and KT Corporation and Trucom, Relief Defendants .

Federal Trade Commission, Plaintiff, vs. Kevin Trudeau, Defendant .

Federal Court Finds Kevin Trudeau in Civil Contempt , 18/10/2005
Federal Court Finds Kevin Trudeau in Civil Contempt

Federal Court Finds Kevin Trudeau in Civil Contempt

On June 29, 2004, a US District Court judge found Kevin Trudeau in contempt of court for violating a July 2003 stipulated preliminary injunction. The Court found that Trudeau violated the preliminary injunction when he disseminated direct mail pieces and an infomercial that made claims that coral calcium is an effective treatment or cure for cancer and other diseases. The preliminary injunction prohibited Trudeau from making these claims. The Court ordered that Trudeau cease all marketing of coral calcium and expressly reserved the right to impose additional remedial measures.

Federal Trade Commission, Plaintiff, vs. Kevin Trudeau, Shop America (USA), Shop America Marketing Group, TruStar Global Media, Robert Barefoot, Deonna Enterprises, Karbo Enterprises, Defendants, and KT Corporation and Trucom, Relief Defendants .

False/Unsubstantiated Claims for Coral Calcium Supreme and Biotape , 21/11/2005
The Federal Trade Commission has charged the marketers of a dietary supplement called Coral Calcium Supreme with making false and unsubstantiated claims about the product's health benefits. This action is part of a series of initiatives the FTC and the Food and Drug Administration (FDA) are taking against the purveyors of products with unsubstantiated health and medical claims. In a complaint filed in federal district court, the FTC alleges that Kevin Trudeau; Robert Barefoot; Shop America (USA), LLC; and Deonna Enterprises, Inc., violated the FTC Act by claiming, falsely and without substantiation, that Coral Calcium Supreme can treat or cure cancer and other diseases, such as multiple sclerosis and heart disease. The FTC charges that these and other claims go far beyond existing scientific evidence regarding the recognized health benefits of calcium.

In a separate action, the FTC has charged one of the defendants, Kevin Trudeau, with violating a 1998 federal district court order that prohibits him from making unsubstantiated claims about the benefits, performance, or efficacy of any products. The FTC alleges that Trudeau violated that order by making false and unsubstantiated claims about Coral Calcium Supreme, and by making unsubstantiated claims that another product, Biotape, provides significant or permanent relief from severe pain, including debilitating back pain, and pain from arthritis, sciatica, and migraines. In both of these actions, the FTC has asked the court for a temporary restraining order that would prohibit the defendants from making the challenged claims and would freeze their assets.

Federal Trade Commission vs. Kevin Trudeau, Robert Barefoot, Shop America (USA), LLC, and Deonna Enterprises

The FTC's first action alleges that Kevin Trudeau, Robert Barefoot, Shop America (USA), LLC, and Deonna Enterprises, Inc., violated the FTC Act by claiming, falsely and without substantiation, that Coral Calcium Supreme can treat or cure cancer and other diseases such as multiple sclerosis and heart disease. According to the FTC, Coral Calcium Supreme is a dietary supplement purportedly comprised of marine coral from Okinawa, Japan. A one-month supply of the product (90 capsules) costs $19.95.

FTC v. Kevin Trudeau

Federal Trade Commission, Plaintiff, vs. Kevin Trudeau, Shop America (USA), Shop America Marketing Group, Trustar Global Media, Robert Barefoot, Deonna Enterprises, Karbo Enterprises, Defendants, and KT and Trucom, Relief Defendants. United States District Court for the Northern District of Illinois, Eastern Division, Civil Action No. 03-C-3904, FTC File No. 032-3064.

Federal Trade Commission, Plaintiff vs. Kevin Trudeau, Defendant. United States District Court for the Northern District of Illinois, Eastern Division, Civil Action No. 98-C-0168, FTC Matter No. X980014.

FTC News Releases for 1998 , 9/8/2009
Mega Systems, Mega Systems International / Roger J. Callahan, Jeanie Eller, Kevin Trudeau (4/17/98): Dr Callahan’s Addiction Breaking System, Jeanie Eller’s Action Reading

Mega Systems, Mega Systems International, Tru-Vantage International / Kevin Trudeau, Jeffrey Salberg, Jeanie Eller, Howard S. Berg, Roger J. Callahan, Kenneth Wright (1/13/98): Kevin Trudeau’s Mega Memory System, Jeanie Eller’s Action Reading, Howard Berg’s Mega Reading, Dr Callahan’s Addiction Breaking System, Eden’s Secret Nature’s Purifying Product

Sable Laboratories, Contessa Cosmetics, Contessa Basile, Perfect People Magazine, Mega Systems International / Jacqueline Sabal, Jacqueline Sable, Kevin Trudeau, Jeffrey Salberg (1/13/98): Sable Hair Farming System

Sable Laboratories, Contessa Cosmetics, Contessa Basile, Perfect People Magazine, Mega Systems International / Jacqueline Sabal, Jacqueline Sable, Kevin Trudeau (9/4/98): Sable Hair Farming System

Tru-Vantage International / Howard S. Berg, Kevin Trudeau (4/17/98): Howard Berg’s Mega Reading

Infomercial Marketers Settle FTC Charges , 14/12/2005
Kevin Trudeau developed and hosted radio and TV infomercials for a range of products in conjunction with two infomercial production companies, Mega Systems, Inc. and Tru-Vantage, LLC. Many of the infomercials had names such as, "A Closer Look," and were formatted to appear to be commercial radio and TV interview programs or talk shows, not the advertisements they actually were. Five respondents, including Trudeau himself, invented or manufactured the products or services that were featured in the infomercials and appeared in the infomercials promoting them.

An infomercial for Kevin Trudeau's Mega Memory System claimed that scientific studies of his system showed that it could help anyone achieve a photographic memory, even people with learning disabilities or low IQ's. "Kevin Trudeau's breakthrough techniques were developed while working with blind and mentally handicapped students," the infomercial said. "Their recall ability increased from 15% to 90% in just 5 days," it said, and stated that the techniques were "…guaranteed to work for you." In fact, the FTC alleges, the memory system would not enable users to achieve a photographic memory, and the advertising claims were false.

To settle the FTC charges, Kevin Trudeau, who developed and appeared in all the infomercials, including the one for his "Mega Memory System," will pay $500,000 in consumer redress and will be barred from making false claims for the products in the future. Trudeau will be required to establish a $500,000 escrow account or performance bond to assure compliance. Infomercial producer Mega Systems International, Inc., and its principal, Jeffrey Salberg, also will pay $500,000 for consumer redress. Kenneth Wright, inventor and promoter of "Eden's Secret Nature's Purifying Product," and Roger J. Callahan, promoter of the "addiction breaking system" will each pay $50,000 in consumer redress.

Federal Trade Commission, Plaintiff, vs. Kevin Trudeau, Defendant. United States District Court, Northern District of Illinois, Eastern Division, FTC File No. 942-3278.

Trudeau to Pay More Than $37 Million for False Claims, 16/1/2009
Judge Orders Kevin Trudeau to Pay More Than $37 Million

A federal judge has ordered infomercial marketer Kevin Trudeau to pay more than $37 million for violating a 2004 stipulated order by misrepresenting the content of his book, “The Weight Loss Cure ‘They’ Don’t Want You to Know About.”

Federal Trade Commission, Plaintiff v. Kevin Trudeau, Shop America (USA) LLC, Shop America Marketing Group, LLC, Trustar Global Media, Limited, Robert Barefoot, Deonna Enterprises, Inc., and Karbo Enterprises, Inc., Defendants, and K.T. Corporation, Limited, and Trucom, LLC, Relief Defendants., United States District Court, Northern District of Illinois, Eastern Division, and, Federal Trade Commission, Plaintiff v. Kevin Trudeau, Defendant, United States District Court, Northern District of Illinois, Eastern Division Civil Action Nos. 03 C3904 and 98-C-0168 File No. 032 3064

TV Advertiser Signs Fair Trading Legal Agreement, 21/7/2006
A US-born TV advertiser promoting dubious memory and weight-loss programs has withdrawn "infomercials" for these products as part of a legal agreement with Fair Trading. Fair Trading Minister John Watkins said future advertising by Kevin Trudeau and his business, Shop America (Australasia), would be closely monitored for the next four years as part of the agreement.

Kevin Trudeau, who trades under the name Shop America (Australasia) Ltd c/- Rivkin Group, Double Bay, has US criminal convictions for dishonesty. He also had to repay nearly $US700,000 to US consumers after he was involved in pyramid-selling and a discredited anti-addiction self-help program.

"NSW Fair Trading will not permit Mr Trudeau to transplant promotional methods discredited in the US to NSW," Mr Watkins said. "The closest watch will be kept to ensure that Kevin Trudeau and Shop America (Australasia) comply with NSW fair trading laws," he said.

Casewatch: FTC News Releases for 2004 , 19/4/2006
Deonna Enterprises, Karbo Enterprises, Shop America (USA), Shop America Marketing Group, TruStar Global Media / Robert Barefoot, Kevin Trudeau (1/22/04): Coral Calcium Supreme

Deonna Enterprises, Karbo Enterprises, Shop America (USA), Shop America Marketing Group, TruStar Global Media / Kevin Trudeau, Robert Barefoot (7/8/04): coral calcium

Deonna Enterprises, Karbo Enterprises, Shop America (USA), Shop America Marketing Group, TruStar Global Media / Kevin Trudeau, Robert Barefoot (9/7/04): Coral Calcium Supreme, Biotape

False Advertising Curbed on Health Claims for Coral Calcium , 18/10/2005
The settlement resolves charges in a June 9, 2003 complaint filed by the Commission in the federal district court alleging that the settling defendants, together with defendants Kevin Trudeau, Shop America (USA), LLC, Shop America Marketing Group, LLC, and TruStar Global Media, Ltd., made false and unsubstantiated claims in a widely disseminated infomercial that Coral Calcium Supreme would treat or cure cancer, MS, heart disease and other serious diseases. The FTC also challenged claims that a daily serving of Coral Calcium Supreme provides the same amount of bioavailable calcium as two gallons of milk, and that the body absorbs significantly more of the calcium in coral calcium — up to 100 times more, and at a significantly faster rate — than the calcium contained in commonly available calcium supplements. (The case against Kevin Trudeau and his companies still is pending.)

Federal Trade Commission, Plaintiff, vs. Kevin Trudeau, Shop America (USA), Robert Barefoot, and Deonna Enterprises, Defendants .

FTC Dietary Supplement Advertising Cases, 4/9/2009
Kevin Trudeau; Robert Barefoot, Shop America (USA), LLC, and Deonna Enterprises, Inc. Civ. Action No. 03 C 904 (June 9, 2003) (N.D. Ill.) (Complaint for Permanent Injunction and Other Equitable Relief) Alleged false and unsubstantiated claims that Coral Calcium Supreme can treat or cure cancer and other diseases, such as multiple sclerosis and heart disease, and is superior to other calcium supplements.

Kevin Trudeau, Civ. Action No. 98 C 0168 (June 9, 2003) (N.D. Ill.) (Contempt Action for Monetary Relief and Other Injunctive Relief) Alleged violation of 1998 FTC order (X980014) prohibiting unsubstantiated claims about the benefits, performance, or efficacy of any product. Order violations alleged involve claims for Coral Calcium Supreme and Biotape.

FTC Charges Marketers of “Weight-Loss Cure” Book with Misrepresenting Book’s Contents, 13/10/2007
The Federal Trade Commission has charged the marketers of Kevin Trudeau’s book, “The Weight Loss Cure ‘They’ Don’t Want You to Know About,” with misrepresenting the book’s contents in their infomercial. The ad claims that the weight-loss plan outlined in the book is easy to do, can be done at home, and ultimately allows readers to eat whatever they want. However, when consumers purchase the book, the FTC charges, they find it describes a complex, grueling plan that requires severe dieting, daily injections of a prescription drug that consumers cannot easily obtain, and lifelong dietary restrictions. The FTC has already filed similar charges against Trudeau.

Federal Trade Commission Kevin Trudeau, et. al., File No. 032 3064, Civil Action Nos. 03 C3904 and 98-C-0168, Sept 14, 2007

FTC News Releases for 2003, 21/11/2005
Shop America (USA), Shop America Marketing Group, Trustar Global Media, KT, Trucom, Deonna Enterprises, Karbo Enterprises / Kevin Trudeau, Robert Barefoot (6/10/03): Coral Calcium Supreme, Biotape

Shop America (USA), Shop America Marketing Group, Trustar Global Media, KT, Trucom, Deonna Enterprises, Karbo Enterprises / Kevin Trudeau, Robert Barefoot (11/7/03): Coral Calcium Supreme

Index of Criminal Prosecutions, 19/9/2014
Kevin Trudeau

Civil Lawsuits Outside the United States, 23/6/2009
New South Wales Department of Fair Trading v. Kevin Trudeau

FTC News Releases for 2008, 16/10/2008
Kevin Trudeau: The Weight Loss Cure 'They' Don't Want You to Know About

Missouri Curbs Unauthorized Credit Card Charges Related to Trudeau Book, 6/3/2008
The Missouri Attorney General has obtained an assurance of voluntary compliance under which two companies that sell products through TV infomercials featuring Kevin Trudeau have provided almost $1,100 in refunds to Missouri consumers and will change the way they do business. The agreement (shown below) resolves accusations that the company repeatedly charged customers for merchandise they did not order. Natural Cures uses infomercials to sell Trudeau's books. But many who ordered books complained that they were also given a subscription for a newsletter they did not order, followed by repeated bills for the newsletter. Natural Cures, Inc., which also does business as ITV Global Inc., has agreed to stop (a) charging for items not requested, (b) using consumer bank or credit card accounts for unauthorized billing, (c) charging more than the amounts advertised, and (d) delaying delivery of requested products. The agreement also called for payment of $2,000 in costs and a suspended $10,000 assessment that would be charged if the defendants violate the agreement. Complaints about Trudeau products and overcharges are widespread. Quackwatch has received several, and infomercialscams.com has posted more than 600.

Casewatch: FTC News Releases for 2007, 29/11/2007
Kevin Trudeau: Weight-loss book


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