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PlanetFeedback Launches Site
for Empowering Consumers

On February 17, 2000, PlanetFeedback.com launched a Web site for channeling consumer complaints, praise, and suggestions and for promoting responses from the companies to which they are directed. The site provides templates for generating messages that are forwarded to the appropriate company officials. To increase impact, letters can be copied to government agencies, consumer associations, friends, and family. The site also provides a utility for organizing and monitoring their communications to companies, an online community, shared information on companies and a "BuyersBuzz" news service for consumer-specific reports information.


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This article was posted on April 29, 2000.