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PlanetFeedback Launches Site
for Empowering Consumers
|On February 17, 2000, PlanetFeedback.com
launched a Web site for channeling consumer complaints, praise, and suggestions
and for promoting responses from the companies to which they are directed.
The site provides templates for generating messages that are forwarded to
the appropriate company officials. To increase impact, letters can be copied
to government agencies, consumer associations, friends, and family. The
site also provides a utility for organizing and monitoring their communications
to companies, an online community, shared information on companies and a
"BuyersBuzz" news service for consumer-specific reports information.
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This article was posted on April 29, 2000.